Job: Marketing Manager — Full-Time, Exempt
Location: Farmers Branch, TX (On-site, Mon–Fri, occasional nights/weekends)
Pay: $85,000–$105,000/yr
About the Role
Yogurtland is hiring a Marketing Manager to lead brand strategy, campaign execution, and Local Store Marketing (LSM) programs for a growing national frozen dessert franchise. This role blends hands-on marketing craft — brand messaging, promotions, franchise support — with AI-powered tools like generative content creation, predictive analytics, and workflow automation.
You’ll be a great fit if you’re a creative, data-driven marketer who wants to champion AI adoption across a team while staying grounded in strong strategy, storytelling, and cross-functional collaboration.
What You’ll Do
● Lead brand strategy execution and end-to-end marketing campaign development
● Write brand messaging and promotional content that drives sales
● Develop and refresh Local Store Marketing (LSM) toolkits with Operations and Training
● Conduct market and competitor analysis using AI research and social listening tools
● Use AI platforms across the marketing workflow — ideation, content creation, audience segmentation, A/B testing, and performance prediction
● Track campaign performance with AI dashboards and predictive analytics to find optimization opportunities
● Manage vendor and creative partner relationships
● Support marketing budget planning and fund allocation
What You’ll Bring
● Bachelor’s degree in Marketing or a related field
● 5–10 years of marketing experience, ideally in franchise or retail
● Experience with social media strategy and analytics
● Hands-on experience using AI marketing tools (e.g., ChatGPT, Claude, Midjourney) in real campaigns
● Strong prompt-engineering skills and the judgment to quality-check AI output for brand accuracy
● Familiarity with marketing automation platforms such as HubSpot, Klaviyo, or Salesforce Marketing Cloud
● Excellent communication, presentation, and project-management skills
Why Join Yogurtland
● Own brand and Local Store Marketing (LSM) strategy for a nationally recognized franchise brand
● Work at the forefront of AI-powered marketing, with real budget and creative ownership
● Collaborative, franchise-focused culture built on honesty, humility, and bold thinking
How to Apply
Ready to lead marketing strategy for a brand people love? Apply today — we’re reviewing candidates on a rolling basis.